Search discovery now includes traditional search engines, answer experiences and generative interfaces. The foundations remain useful information, clear structure and trustworthy expertise.
SEO: make pages discoverable
Use descriptive titles, useful headings, crawlable links, fast pages and content that directly serves search intent.
AEO: answer real questions
Structure content around the questions customers ask. Give concise, accurate answers, then add the context and details readers need.
GEO: make information understandable
Use consistent business facts, clear service descriptions, author information and verifiable references. Do not assume any tactic guarantees inclusion in AI answers.
Focus on people first
Avoid keyword stuffing and unsupported claims. Publish original, accurate information and keep it up to date.